An event to celebrate and uplift women for who they are, as they are

After more than a year of developing some of our favourite cosmetics, it was time to celebrate the official launch of Evalina Beauty in style. On Thursday, November 14th, Evalina Beauty took over the Vancouver Club where we hosted influencers, bloggers, media, and retailers with a sparkling pink party.

Designed and developed in Vancouver, Canada, Evalina Beauty is committed to creating a luxurious line of cosmetics that doesn't compromise when it comes to quality. Every single product is tirelessly tested by a team of influencers and makeup artists to ensure it is long-lasting, high-quality and, most importantly, products we love and would include in our own make up bag and use every day.

Each product is paraben-free, cruelty-free, and designed to feel lightweight. It's not about covering up, it's all about bringing out natural beauty and is designed to let the wearer’s own unique features and colouring shine through.

“In Hebrew, Evalina means life and I want this cosmetics company to positively impact women’s lives. My intention with Evalina Beauty is to be a force for good,” explains Legge. “In addition to providing an incredible makeup line, we also want to create an inclusive community that champions women, and anyone who identifies as a woman, to help them feel better about themselves through self-acceptance. Our goal isn’t to create makeup that transforms you. We want to highlight your natural beauty—not hide it.”

Here’s a look at all the magic and sparkle from the evening…

 

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President and founder Samantha Legge shares her philosophy of self-acceptance and inclusion with the guests

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Guests were invited to interact with the full product collection

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Our bestselling Dew Beauty Benefit Cream comes in three shades

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Products were on display for all to see and test

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Makeup artists and models played with all of our fabulous cosmetics

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Our Precision Liquid Eyeliner was praised for its pigmentation

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Our shimmering eyeshadow sticks were a definite hit

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Guests mingle at the Evalina Launch Party

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